The raccoon is back with a thicker noodle and a deep, spicy broth. By increasing the content of red pepper and pepper, it is 3 times more spicy than conventional raccoons. When the spicy and crispy broth is pulled, I recommend the Angry RtA (racoon).
Angry RtA (raccoon dog) boasts a more spicy taste and plump noodles. RtA is an alias given when reading a raccoon’s wrapping paper upside down, similar to the letters R, t, and A. By increasing the pepper and pepper content, it is 3 times hotter than the existing raccoon, and the noodles are thicker and you can enjoy the chewy texture. Mussels, squid, seaweed and other ingredients are also plentiful to deepen the seafood taste. Thanks to the cute raccoon character-shaped fish cake, it is a ramen that you can enjoy once with your eyes and twice with your mouth.
Neoguri is long-running brand of Nongshim which has been a favorite from its release in 1982.
It features deep and clean broth and plump and al dente noodles. Chunks of Korean kelp became the unique characteristic of Neoguri adding taste and nutrition.
The steady sales of Neoguri for more than 30 years are a result of the combination of spicy broth with warm udon which is well-sought in the winter. Neoguri is the first ‘Udon’ type ramyun resulting from Nongshim’s know-how and long-time R&D.
At the time of its release, ‘Udon’ was not usually eaten at home, which made Neoguri so innovative. Neoguri set a new record by recording more than 2 billion won in sales in just two months and 15 billion won in the next year (1983). It has grown to be best-selling ramyun with sales totaling more than 120 billion won per year.
Another secret of its long-standing popularity is its marketing strategy.
Its catchphrase, translating to mean ‘Chase the racoon’, and ‘Al dente~ plumpy~ Nongshim Neoguri,’ in its CM song has been a winner from its date of release.